How to Avoid the Wrath of the 2014 Google Panda Algorithm Update
Nutshell version (from the Hostgator blog):
(Google’s May 2014) Panda updates are geared towards content quality on a website and are intended to boost higher quality sites. Penalties will be applied to sites with:
- Thin or spammy content
- Duplicate content
Longer version (borrowed from SiteProNews.com)
How to Avoid the Wrath of Panda
- Never copy, steal, or scrape content from another site and claim it as your own.
- Resist the urge to keyword-stuff your site’s content.
- Ensure all your content is readable to humans, not search engine bots.
- Create the highest quality, original content possible.
- Every time you publish a new piece of content, ask yourself the following: “Would I publish this in a major news outlet and feel proud to put my name as the author?” If your answer is ever a no, don’t publish it to your site.
- Publish content on a regular basis; sites with nothing but outdated and irrelevant posts are potential penalty targets.
- Make sure all backlinks are high-quality; never accept links from questionable sources. If you have offending sites as link partners, your site is also implicated.
- Double check that your site is technically sound, built with SEO in mind. Sites with security risks and obvious viruses are also affected.